After launching your online marketplace you should make promotions to get into your customers. By promotions i mean inbound marketing, the effective and cost cutting marketing strategy. Draw customers to your product or service with content marketing like website, social media marketing, blogs also use digital branding, SEO etc. lets look through some marketing ideas
Website
First impression is the best impression so always maintain a good looking website. You should also concentrate on the user experience.
Blogs
Blogging has become a very useful tool to make awareness and attract more peoples. Regular blogging is a must have for reaching more customers.
Social medias like Twitter, Instagram, LinkedIn, Facebook etc can reach more people than you think. With attractive content, images and videos your products can get more reach. Make use of every social media platforms now available and be active.
Digital branding create a trust between the customer and you this will help you get the long term customer loyalty and brand establishment.
Through Search Engine Optimization make sure your website get to the targeted audiences. So be on the first page.
Get help from an Inbound Marketing expert and spend some time each day for your online marketing place see the difference for yourself.